For some time, there has been an ever-increasing number of shoppers heading online, but that’s not to say that bricks and mortar stores don’t have their place. In fact, retailers are re-thinking their online strategy in the realisation that physical stores are becoming a more valuable channel, playing a key role in a customer’s experience with a brand.
Retail stores do however require a transformation to entice customers and meet their increasing expectations – and it calls for a digitisation of the in-store shopping experience. Digital Signage offers a more engaging way to communicate with customers, creating a lasting, meaningful experience, and one which can also be responsive and optimised.
Here are our top 3 tips for maximising the effectiveness of digital signage:
1. Have a clear purpose and strategy
What are you looking to achieve? What do you want to communicate? Drive engagement, build brand awareness? From this you can then start to plan your strategy – from where you position your screens, to the content you display.
2. Content is king
Digital Signage and content go hand in hand. Engage customers with content which appeals to their demographic, needs and desires. Communicate to your audience at the right time, with the right message. Digital signage content should be moving (rather than static) – so that it catches the eye. It’s also important that the key message is always clear.
3. Performance matters
Monitoring responses to your digital signage (which can be done via video analytics technology) is essential to gain valuable insight into what’s working and what’s not. Use this intel to adapt your strategy, whether it’s moving the location of your screens or altering the content, to achieve maximum engagement.
If you’re interested in implementing digital signage or need a helping hand with your strategy or content, get in touch today.